Luca Widmer

Writing

Notes from inside the engagements.

Short pieces, published when I have something worth saying rather than on a schedule. No newsletter cadence, no growth funnel.

2026 · 07

Delivery

The pilot that never ends

A proof of concept has two honest endings: it ships or it gets killed. Renewal is neither, and it is the most common outcome I see.

6 min

2026 · 05

Method

Write the evaluation before the prompt

If nobody on the team can say what a good answer looks like, model choice is not your problem yet. How to run the workshop that settles it.

9 min

2026 · 03

Method

What your data actually supports

Three questions that predict, better than anything else I've tried, whether a document-retrieval project will work.

5 min

2026 · 01

Policy

Shadow usage is a signal, not a violation

People using assistants without permission are telling you exactly where the friction is. A ban throws that information away.

7 min

2025 · 11

Opinion

Against the AI strategy document

Strategy decks age badly at this pace. A short list of things you are building this quarter ages better and is harder to argue with.

4 min

Placeholder listing — individual note pages are not written yet.

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